Whitepapers & Fact Sheets | Chin Communications https://www.chincommunications.com.au/resources-category/whitepapers/ Helping you simplify your multilingual communications Mon, 11 Sep 2023 10:53:52 +0000 en-AU hourly 1 https://www.chincommunications.com.au/wp-content/uploads/2023/01/chin-fav-150x150.webp Whitepapers & Fact Sheets | Chin Communications https://www.chincommunications.com.au/resources-category/whitepapers/ 32 32 Ultimate Guide to WeChat: Everything You Need to Know https://www.chincommunications.com.au/resources/wechat-guide/ Fri, 17 Feb 2023 03:29:08 +0000 https://www.chincommunications.com.au/?post_type=resources&p=1726 WeChat is a multi-purpose Chinese App – the world’s largest standalone app or more aptly described as an ecosystem. You can download it on your phone.

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WeChat Online:
The Definitive Guide

WeChat is a multi-purpose Chinese App – the world’s largest standalone app or more aptly described as an ecosystem. You can download it on your phone.

Called Weixin in Chinese, it was launched in 2011 by a Chinese company called Tencent, one of China’s most valuable companies. It has become the single largest Chinese communications platform (only exceeded by western apps FaceBook, WhatsApp and YouTube which are all banned in China), and the world’s biggest marketplace.

It combines so many applications that Chinese people use it almost exclusively for all their communication and purchasing activities. WeChat keeps reinventing itself and adding features to make life both easier, more interesting and fun. The app is attractive to western businesses too as their target Chinese audience can be found there and marketed to.

Want to learn more about WeChat: contact our Marketing Team – info@chincommunications.com.au or download our WeChat Guide below.

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]]> Tips for Successfully Managing Translation Projects https://www.chincommunications.com.au/resources/managing-translation-projects/ Fri, 17 Feb 2023 03:28:50 +0000 https://www.chincommunications.com.au/?post_type=resources&p=1724 To do business with or sell to Chinese, the expectation is always that you’ll communicate in Chinese – that means translation. How to ensure the best outcome while not blowing the budget on trivial stuff yet ensuring you spend your marketing dollars in the best way?

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Eight essential tips for managing translation projects

To do business with or sell to Chinese, the expectation is always that you’ll communicate in Chinese – that means translation. How to ensure the best outcome while not blowing the budget on trivial stuff yet ensuring you spend your marketing dollars in the best way?

It is important for you to be part of the process, to control the risk and the purse strings and consequently to be confident in the end result.

Competition in the Chinese market – in every sector – from all around the world is massive. Professional English Chinese translation is one way to improve your chance of success and avoid expensive mistakes. It costs a lot to create the content. Best to make sure the English Chinese translation is suitable and doesn’t put your business at risk.

Want to learn more about our translation and interpreting services? Contact our in-house team at info@chincommunications.com.au or download our Translation Guide below.

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]]> Tips and Techniques for Translations in Legal Settings https://www.chincommunications.com.au/resources/translation-in-court/ Fri, 17 Feb 2023 03:28:31 +0000 https://www.chincommunications.com.au/?post_type=resources&p=1722 Your potential clients will be more familiar with the Chinese legal system, which works in a very different way to ours. The system is opaque under the rule of the Chinese Communist Party, where hierarchy and money may dictate who wins. Australia’s Rule of Law system is at the opposite end of their spectrum and will not be easily navigated.

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Strategies for lawyers for a winning court case

Whatever language we speak, we know the importance it plays in the courtroom. Smooth talking barristers use language as a tool to win a battle, but employing intonation, leading questions, and double negatives will not elicit the required response if the client doesn’t speak English well. It is highly risky and your well-prepared case is going to unravel.

Want to learn more about our translation and interpreting services for legal settings? Contact our in-house team at info@chincommunications.com.au or download our Strategies for Lawyers Guide below.

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]]> Marketing on RED for Australian Businesses https://www.chincommunications.com.au/resources/red-chinese-marketing/ Fri, 17 Feb 2023 03:27:35 +0000 https://www.chincommunications.com.au/?post_type=resources&p=1720 RED, also known as “Xiaohongshu” or “Little Red Book”, is a vibrant hub of commerce-related user-generated content in the form of product reviews and recommendations. It encourages users to share products and lifestyles through text, photos and videos.

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A vibrant community of user-generated content

RED, also known as “Xiaohongshu” or “Little Red Book”, is a vibrant hub of commerce-related user-generated content in the form of product reviews and recommendations. It encourages users to share products and lifestyles through text, photos and videos. It is one of the most popular social platforms and is especially powerful for influencer marketing.

Red is a cost-effective solution for campaigns targeting Chinese consumers at home and in China.

Want to learn more about our Chinese marketing services for Australian businesses? Contact our in-house Chinese marketing team at info@chincommunications.com.au or download our RED Xiaohongshu Fact Sheet below.

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]]> Reconsider Your China Marketing Strategy https://www.chincommunications.com.au/resources/chinese-marketing-strategy/ Tue, 07 Feb 2023 04:31:23 +0000 https://www.chincommunications.com.au/?post_type=resources&p=1524 To successfully market products or services to the Chinese market, it is crucial to understand the difference in Chinese consumer behaviour and purchasing habits, the Chinese marketing mindset as well as viable methods and channels.

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Successfully market products or services to the Chinese market

Venturing to China is an exciting journey, but it is also a daunting task. If you ask any Australian business that has been successful there, you are going to hear the same answer: it is not easy.

If planned right, China can become a lucrative market. But without a well thought through strategy, your budgets can blow out rapidly even before you can reap any returns.

To make sure you don’t repeat the mistakes that many international businesses have made, getting to understand how the Chinese market works before going in is key.

Want to learn more about Chinese marketing services: contact our Marketing Team – info@chincommunications.com.au or download our Chinese Marketing Whitepaper below.

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