Mining work has been a backbone sector for us since the early 1990s. Australia’s resources industry was a pioneer in our engagement with China, and translation and interpreting led the way to successful negotiations in iron ore, LNG, coal and other mineral exports.

We led the way in the mining sector with the first ever translation of the JORC code to Chinese. We were at the minister’s table from Round 1 of Free Trade Agreement negotiations. CHIN has been a key contributor to many important trade deals for almost three decades.

In addition to China, other major markets include Japan and South Korea, and Vietnam is rising rapidly in its demand for Australian minerals to be the fastest growing market for Australia.

China has been Australia’s top consumer of iron ore for decades, accounting for 80 per cent of our exports of the mineral in 2021. None of this good news would have been possible without Chinese translating services.

We offer professional translation and interpreting services that are tailored to meet the needs of businesses in the mining industry. Our team of experts can also assist with Chinese marketing services and campaigns to make sure they hit the mark.

In the Chinese space, in particular, the retail experience reaches its zenith online and with e-commerce. Shoppers may visit your physical store, but more likely, they will research and purchase online and only after thoroughly looking at your offering plus competitors, reviews and options – likely on Chinese social media and with influencers pushing content their way.

Peak Hour for Festival Shopping
Chinese festivals can be perfect times to offer specials and grow your sales jn Australia and China. Chinese New Year and Chinese Moon Festival are well known, but even something broader like International Women’s Day or Christmas will find enthusiastic Chinese shoppers looking for offers and gifts.

Don’t Breach the Platform Rules
You have to be careful with content not to breach any of the strict publishing guidelines on these platforms and get yourself banned. For example in China, females have been banned from modelling lingerie online; to counter that, males started modelling. It is a work in progress. It also highlights the speed at which things change in the Chinese world and how a creative solution can always be found. Retail offerings include tourism and hospitality, and the same advice applies. For restaurants, both in-house dining and deliveries need to be available.

The Chinese market is extremely sensitive, and you need to take care not to offend in culture or language. There are many cases of well-known brands that got trashed when they failed to respect Chinese culture.

A standard NAATI-style translation is not what you need in marketing work. But that’s often what gets produced and, consequently, you don’t get the results you were hoping for.

We have developed strong capabilities in translating content for marketing purposes, whether for a website, brochure, video or social media. Accurate – yes, but tailored – or copywritten if required – to meet the tough standards of the reading audience.

Translation and Marketing under One Roof
We are blessed to have outstanding talent in-house to complement our client’s needs. Marketing experts work closely with translators to produce beautiful words; even our graphic designers join the fray to ensure the end product will satisfy and appeal to its intended audience.

Marketing Agencies Beat a Path to Our Door
For those reasons, we partner with leading marketing agencies on multilingual campaigns. We take the hard work out of creating the right meaning and balance this with cultural idiosyncrasies. We then lay out the words into your design to deliver a final product ready to go.

This may entail not only translation in multiple languages, but also back translations, independent checking or even community consultation – a lot of moving parts and a looming deadline.

A welcome sign in your window or content on your website in other languages, a menu translation and certainly a special offer will transform your business as tourists and international students find you and appreciate your offering.

A special offer for festivities like Chinese New Year or the Indian community’s Diwali – getting information out to these audiences will help fill your bookings and also send a positive signal that you care about them.

Whether you are in the CBD or out in the regions, there is an opportunity to capture some of this market including visitors or students and their families, or the large migrant population. But competition is strong, so allocating some budget to language and promotion will not only bring immediate results, but with the networking and word-of-mouth effect, continue to deliver visitors to your site.

Financial and related work has been a backbone topic for us since 1992. From early study tours of Australia’s financial system, to Chinese investment and attraction, to real estate, securities and funds investment, and all-important migration.

With around 22% of people in Australia speaking other languages at home, the financial institutions that will be most likely to win their business will speak in their customers’ languages. A significant 28% of our population was born overseas and one of the first things to consider on arrival is a bank. A banking relationship is enduring and building trust and capturing new migrants even before they arrive will likely be the start of that long relationship.

Confidentiality
A high level of security is applied to all our work – especially important for personal information.

Translations to English for mortgage applications are completed accurately and fast – we know it is a competitive market for lending and our translators are extremely skilled and produce easy to read translations quickly.

During Covid, international student numbers dropped and competition with other countries increased. Yet with almost 600,000 international students studying Australian courses, Australia’s reputation for quality and safety makes it easy for families to choose us. You just have to find them, and this is why it is vital to speak to families in their mother tongue on their preferred platforms.

Parents will peruse a great deal of content and talk to friends as well as study social media to decide on a school or university for their children. The power of social media apps like WeChat where you can publicise activities, results and subject choices should not be underestimated.

Popular source countries and regions include China, Korea, Vietnam, Thailand, Malaysia, Taiwan, Hong Kong, Nepal, Indonesia, India, Pakistan, Sri Lanka and parts of South America. If your important information is not translated, you won’t be found.

Imagine your show being delivered in translation via an iPad, an opera performed in Mandarin translation, or your translated program being downloaded on WeChat for a sold-out event.

We have been involved in these activities for many years, helping make the arts accessible to non-English speakers via translation. Touring exhibitions and performances, local shows, film festivals, and even interpreting on location for film shoots.

Sporting events have also required our translation services. From Olympic Games, to Football World Cups to converting international students into football and tennis fans – speaking in the language of the audience is essential to capture them.

From paddock to plate, agriculture and agribusiness are key sectors for Australian exports and expertise. 

Australia’s clean, green and safe produce is in demand, our livestock exports are helping countries to develop, and overseas investment and cooperation is enabling our primary producers to grow and succeed.

These days, it’s vital to consider foreign language issues early on. Translation plays a key role in non-English speaking markets, and there is plenty of competition both in Australia and across the world to access foreign markets. Good language services will make it easier to win deals.

Exports have to be negotiated and approved, inspections and licences issued, and, for example, interpreters are needed for site visits and official dialogues. There is a variety of documentation to be translated. Much of this work is technical in nature, requiring specialised and speedy translations.