Having supported Crown’s Melbourne and Perth operations for many years, it was logical to be on board rolling out the various translations and designs required for Crown Sydney.

As a global icon with many famous sub-brands in venues, restaurants and facilities, it was vital to ensure consistency in brand and style across all Crown assets.

For example the attention to detail our team pays to translating menu items is exceptional. A literal translation will never work; we take great care to convey in natural language information about food and drinks. The guests really appreciate this and it helps them to order at ease.

Chinese, Vietnamese and Japanese visitors have been catered for at these resorts with translations and the Crown team places a great deal of focus on things like:

• Website content
• Room service menus
• Restaurant menus and information
• Electronic compendiums
• Signage
• What’s On and Special Campaigns
• Events
• Facilities
• Laundry lists 

Quality translations can make a huge difference to the visitor experience, whether a global brand like Crown, or a local restaurant or tourism site. A translated menu, a welcome sign or a webpage all act like a welcome mat encouraging foreign language speakers to come. Tourism and hospitality are getting more and more competitive and this is a way Crown heralds its caring approach and stands out.

Challenge
Toll Group is a transportation and logistics company with operations in road, rail, sea, air and warehousing. With a registered Chinese brand name, Toll Group needed assistance in launching its brand to the Chinese world! But one site doesn’t fit all in the Chinese world.

With an increasing number of Chinese clients across the world, Toll wanted a multilingual website that directly supported its audience. Toll Group engaged Chin to create their website in Simplified and Traditional Chinese.

Solution
Toll Group was able to launch two versions of its website using our Chinese language expertise. We partnered with their web developers to access the Content Management System to ensure all settings were correct to support Chinese characters.

Chin was able to translate and adjust the content for ease of use for two distinct Chinese groups. One was Mainland Chinese users who read Simplified Chinese. The other focused on Hong Kong, Macau and Taiwan users and was in Traditional Chinese. Each user has different language habits and cultural and linguistic nuances. Our team fine-tuned each page to achieve the best outcome for all users.

Results
The client was so happy that they then requested our assistance with the Japanese website. See all our other language translations here.